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Amazon Advertising Management

AMZ PAY TO PLAY

The Amazon marketplace competition has skyrocketed over the last decade, and as such has morphed into a pay to play atmosphere if a brand is going to be successful and gain market share. At EOS we can help your brand leverage Amazon PPC advertising so your products don't get left behind!

— By The Numbers —

AMZ Advertising spend topped $21 Billion in 2024, underscoring more than ever the need to have a well run advertising machine for your brand to stand out and convert!

EOS Advertising Management Services

Advertising Strategy

Advertising Strategy

Advertising Strategy

Work with your EOS account team to create a comprehensive advertising strategy whether this is your brand's first foray into Amazon PPC or you are a seasoned brand with mountains of data to leverage for future campaign development and optimization.

Campaign Selection

Advertising Strategy

Advertising Strategy

Selecting the right PPC campaigns within AMZ is crucial for driving visibility, increasing sales, and maximizing ROI. Your EOS team will choose from several campaign types—including Sponsored Products, Sponsored Brands, and Sponsored Display—each tailored to different goals and budget levels.

Keyword and Content

Advertising Strategy

Brand & Advertising Alignment

EOS will prioritize quality creative and strategic keywords as essential for effective Amazon advertising. EOS will leverage cutting edge keyword harvesting tools and ranking trackers to make sure your products are seen and converting by customers early in the search results for a given keyword.

Brand & Advertising Alignment

Brand & Advertising Alignment

Brand & Advertising Alignment

EOS will prioritize quality creative and strategic keywords as essential for effective Amazon advertising. EOS will leverage cutting edge keyword harvesting tools and ranking trackers to make sure your products are seen and converting by customers early in the search results for a given keyword.

Consistent Optimization

Brand & Advertising Alignment

Consistent Optimization

EOS will constantly optimize ad campaigns making bid and budget adjustments both manually and automatically using advanced software and artificial intelligence. EOS will consistently review performance at the campaign level and the keyword and bid level to maximize ROAS.

Analytics & Adjustments

Brand & Advertising Alignment

Consistent Optimization

EOS team members will leverage the copious reporting and data tools in the AMZ advertising console, as well as independent software to make data driven decisions to drive growth in both revenue and ROAS, while minimizing wasted ad spend and TACOS. 

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